Instagram is filled with all sorts of people, each one with a different personality. As vivid users ourselves we found it difficult to shine through in a platform filled with TBT, today's lunch and our neighbors cats. We wanted to explore the possibilites of Instagram and see what we could do to make our favorite app the best that it could be.

Highlight the person behind the profile. Make Instagram more personal than before.

A brand new design which lets the users pictures as well as personality shine through in every picture and profile.

More personal. More you.

See our movie here


A fictional project in collaboration with David Knutsson