ABOUT
For this fictional campaign we chose to highlight a problem not very often mentioned in todays society.

TASK
Talk about mens mental health using Nike as the sender.

INSIGHT
The biggest fight is within.

IDEA
Strong within.

SOLUTION
We create a platform filled with inspiration and motivation by others going through or who have gone through the same thing.
A place where they can feel safe and talk about whats eating them.

A fictional project in collaboration with David Knutsson